Is It Selective Hearing or Something Bigger?

Is It Selective Hearing or Something Bigger?

Let’s be honest, we’ve all used the ‘selective hearing’ joke once or twice. “Interesting that you can hear the football score, but can’t hear me asking you to do the dishes! Good selective hearing that you’ve got there!” But have you found yourself saying variations of this more often lately? While selective hearing is a real phenomenon, the issue can signify something deeper— but there are ways it can be addressed.

This blog explores what selective hearing is, who’s most likely to experience it, and how it can be addressed. For further information, contact our team at Tweak Hearing today.

What is Selective Hearing?

Selective hearing is the more common term for a phenomenon called hearing loss by attention. It refers to when somebody unconsciously blocks out noises or sounds unrelated to something they’re focused intently on, for example, a video game, their work, or a good book.

Initially, the person trying to get their attention can feel ignored or hurt. This is a normal reaction, but trust us when we say they’re not tuning you out on purpose! We’re all surrounded by multiple sounds and noises every day, and our brains can only handle so much sensory information at one time. However when selective hearing appears to happen more often, it’s a good idea to consider if anything can be done to help.

Who Experiences Hearing Difficulties?

While it can affect anybody, men are nearly three times more likely to experience hearing difficulties than women are. This is because men are more likely to work in loud environments (for example, machinery, traffic, or construction) or enjoy hobbies that take place in loud environments (motorcycle riding, car racing, audio production, and so on).

In the US, more than 22 million employees are exposed to harmful noise levels every day at their place of work. While this most frequently affects men, women work in loud industries as well. Additionally, children can also experience selective hearing and hearing difficulties.

What If It’s a Bigger Issue?

It can be frustrating for all involved when somebody isn’t able to hear as well as they’d like to. That’s where the Tweak difference comes in! The Tweak range of hearing amplifiers, also known as personal sound amplifiers, or personal sound amplification products (PSAPs), have been created and designed by an audiologist with 50+ years of experience in the industry.

The Tweak Difference

The Tweak range of personal sound amplification products features many different options so that you can select the one that best suits your needs. From affordable yet effective to our most sophisticated solutions, Tweak hearing amplifiers can help you to hear better across a wide variety of environments. You can go about your day knowing that you can go from a quiet conversation in a café or library to a concert later that night without needing to worry!

Tweak Hearing Amplifiers

All of the Tweak products have been designed with comfort, style, and effectiveness in mind. Whatever your lifestyle or budget, there’s a Tweak hearing amplifier for you.

The Tweak

The Tweak is our most affordable option and comes with two color options (graphite and champagne) to give you options when it comes to style.
Using ClikFIT® technology, it comes with digital volume control so you can choose the setting you need.

Simply Tweak

The small and subtle Tweak, pictured with a regular wristwatch.

Tweak Focus+T

Expanding further on this is the Tweak Focus+T. This hearing amplifier comes equipped with four different ‘fitting profiles’, also known as custom amplification settings, giving you even more control over your day-to-day.

Tweak ReFocus

If your days tend to stretch out longer or are more unpredictable, the Tweak ReFocus may be the option for you. This personal sound amplification product (PSAP) provides 30 hours of continuous usage, and is rechargeable! It also features five ‘fitting profiles’ to give you even greater control over your hearing.

Tweak Enhance

Our most sophisticated option, the new Tweak Enhance, features our U-Choose™ customization including four listening modes (conversation, restaurant, traffic, and outdoor). It also comes with a free smartphone app, giving you the power of choice that you deserve.

Interested in Amplifying Your Hearing?

When it’s greater control over your hearing that you want, there’s a Tweak Hearing product to suit you. Catering to a wide range of budgets and lifestyles, Tweak personal sound amplification products come with options you may not have even realized existed! To hear better wherever you are and wherever you’re going, contact our experienced team at Tweak Hearing today.

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